Mass communication plays a very important role in enhancing the image of the any business organization. In order to circulate a message to a large number of the people a mass mean is arranged. There are number of methods by which a message can be conveyed to the large number of the people. However these means of the mass communication can also be very harmful for us if not used properly and in a positive sense. The means of mass communication are the sensitive to be used as they can create a big understanding if fake news is passed on to the public. The methods used for this purpose include the exhibitions and trade fair, films, press releases, publications, radios, folk media, television and sponsoring sports tournaments. These types of the mass communication are used when message is to be given all over the large places like district, state, country or all over the world. The trade fairs are conducted to inform and educate the public about the product of the company and its benefits to them. They also explain the advantages of their product over the other product of other companies. The displays and demonstration of the product of the company helps to attract the people and produce their interest in the product of their company. The photographs, printed booklets and handouts or pamphlets are given to the visitors in the fairs free of the cost. The cost of these fairs comes in the budget of the company. Any organization exhibits their product for its publicity.

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The speeches and presentation are one of the very important parts of the business communication. One who knows how to communicate the things with the others in an effective way is all successful in his business deeds to a great extent. The most important work in business is the interaction only. The interaction leads to the exchange of the ideas of the mind of one person to the other person. The business executives have to make the business interaction due to which speech and presentation form a very important part of their personality. It is very important for the employees in any business organization to be interactive an effective way in order to communicate well with others and hence overpower themselves as compared to other organizations. The interactions are made through the speeches in the seminars, meetings, conferences etc. in order to convince the people to buy their products. The chairman or the person at the higher post needs to interact with the people at subordinate level so they deliver speech at the meetings or annual gatherings. Once one gets skilled in this he feels it to be more important than the technical training and all.

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In the present scenario that is prevailing involves very high levels of the competition and every company or the firm leaves no bar blank to leave the other firm in the competition behind. But in the due course of all this, one needs to abide by the certain set of the rules and the regulations that have been set internally by the organisation itself or by the various types of the governing bodies of the government at state level as well as at the centre. Every employee in the firm or the organisation follow these type of the rules and the product needs to be maintained and produced in that particular way and if any employee shows negligence in following these rules or does anything that is not at all acceptable by the organisation, he or she needs to be informed about the same, so that the ways can be mended. Hence in the other words it can be said that the whole process of the warning involves providing the information to the concerned person of the unfavourable and the unpleasant results if the particular course of the action is not changed.

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Persuasion can be defined as the process of convincing the various other individuals to change their respective attitudes, thoughts, feelings and the beliefs on the voluntarily basis. The process of the persuasion at times play a very critical role in the maintenance and the development of the career of an individual as it helps an individual to move from the bad to the good, from good to better. Any type of the persuasion that is effective in the nature is not that simple and in fact the whole process if very time consuming and also is not that easy to take the whole process in the right productive direction. The process of the persuasion acts as a very mature and the powerful method as compared to the warning or the ordering in the control and the command method of the management. The persuasion finds its use a large number of the times in the business as the various buyers are actually persuaded by the various sellers in order to buy the various products that are on the offer by the company or the firm just by informing all of them about the various benefits at the potential level of an individual that they can get. There are times when the various employees who are disgruntled, demoralized or the disinterested in doing the work that has been assigned to them are actually persuaded to start working for the betterment and the growth and the development of themselves and of the company as well. The persuasion is actually much better if compared to the compulsion or the coercion that may result in the breeding of the retaliation and also the resentment.

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The motivation acts as the one of the major objectives of the communication as tit has the power to channelise the inner emerging desires or urges of a man that prompts him to act and work and ultimately allows him to excel the various organizational goals. At every stage of the hierarchy, at every profile or designation the motivation has a role to play in one form or the other. At the initial level of the executives or the clerical profile one needs to motivate him and the others to do the work that is assigned to him and all the concerned colleagues working as the team. As one moves higher in the hierarchy the role keeps on changing. Here comes the role of motivation at the bigger stage with more number of employees working along with him and also under his guidance. One needs to motivate self and try to set an example to the other colleagues so that he shows that he posses some of the qualities that others can always try to learn.

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