Explain the importance of Advertisements

The advertisements are the very important links between the ultimate consumers and the producers. It gives the much needed information to the different kinds of the buyers at the various distant places with the help of the mass communication. by answering the queries regarding the product that includes the nature of the product, the prices of the product, the utilities and the various kinds of the uses of the product. In the presence of the cut throat competition the advertisement are of the added importance because they increase the desire of the consumer to buy that product. The sale of the company or the firm from time to time can be boosted with the help of the advertisements. The failure and the success of the advertisements depend a lot on the ways in which the same is communicated to the people with the right attitude at the right time and also at the right cost. It is basically a mass paid communication oriented and further helps in increasing the brand awareness and then informing customers about the attributes of eth product and further motivating the customers to buy that specific product.

It is a kind of non personal presentation or the promotion of the various kinds of the services, ideas or the goods by the sponsors who is very well identified by the public. The advertisements enhance the propensity to buy the product by moving the prospects steadily step by step. The consumer is moved to the awareness level through the 5 steps and that includes the unawareness level, awareness level, comprehension level, conviction level and the action level. The unawareness level refers to the phase where the customer has no kind of the knowledge about the product and in the simpler terms it can be said that the customer does not at all know any thing about the product. Then in the line is the next level of the awareness level, where the very specific information of the product is given but this level does not discuss the advantage of the product. After this comes the turn of the next level and the next level is of the comprehension level in which the knowledge of the product is pointed out but the buyer is not at all convinced to buy that product. The conviction level helps a lot to convince the buyer to buy the product but how ever the buyer is not ready to by the same yet. The last but not at all the least is the level of the action and here this level reflects the user of that particular product. Hence in the other words it can be said that this level puts the impact on the actual buying of the product by the user. The advertisements leads the consumer starting from the 1 level to the other level from the unawareness level to the awareness level of the product existence to the comprehension of the knowledge of the potential benefit to the emotional and the rational conviction to buy and then finally to the actual buying with the very greater economy and the speed. Hence in the other words it can be said that all this helps a lot to increase the sales of the product to the new heights and the great level with the help of the different mediums of the advertisements that includes the television, radios, press etc. The advertisement is blamed for making the cheap things expensive or making people tempted to spend the money on the need less kind of the purchases, announcing the deceptive and the false kind of the purchases, popularising vulgarity, exploiting the instincts of the sex etc.

However like there are the 2 sides of the coin, here also there are the 2 sides that say that any thing can have the advantages and at the same time the disadvantages as well. The advertisement gives the information and the knowledge of the various kinds of the services and the products as it has the ability to provide the gratification and the pleasure with the help of the entertainment and further also helps in raising the standard of the living in the society. The advertisement is the very powerful marketing tool and very vital means of the communication in spite of the defending and offending points that can be contradictory in the nature at the various points of the time. The press advertisement with the help of the periodical magazines and the newspapers is very much common in the business houses. Though the duration of all these advertisements is very short and the possibility of the waste circulation is very high comparatively but leaving all these factors aside, then also the companies have been found to be using all such mediums, along with the various other methods like the radio, T V etc due to its very intense coverage at the economical rates and also at the same time at the geographical selectivity. There are 2 types of the written advertising that have been found to be used to the maximum at the various times as per the various kinds of the requirements in the various parts of the world and these include Copyright and Classified. As the name suggest, the term copy includes all the various kinds of the items that appear in the advertisement i.e. written words, pictures, logos and the various kinds of the labels. The advertising copy is a very creative writing that demands the greater imagination while designing any kind of the advertisement copy item; it has become very necessary to follow some of the essential and the vital steps of the selling. These include the attracting attention, generating the much needed interest, arousing the desire and finally motivating for the action. Any advertisement copy must be informative and intangible in the nature of the working as this will surely make the same very authentic and appealing in the nature of the working. It must help to convey all the valid and the relevant information about the price, features and the availability of the product. It must be very interesting in the nature as by this it will arose the desires of the buyers for the specific product and further stimulating the customer for the action. It must help to gain the information and further feel very interested in the product. It must be kept in the mind to convey the advertisement in the language of the audience to be best understood by the audience. The genuine claim of the product based on the test and the trials by the international or the national authorities must be kept in the mind as it must be conforming to the various kinds of the social and the legal norms. It must not defend the morality, decency or the various kinds of the religious sentiments of the people.

Appealing to the heads and the hearts of the targeted audience is very vital and the same time very essential so that the audience can identify themselves with the product. The attractive physical arrangement of the advertisement copy must be having the various kinds of the contents on the very necessary basis. All these factors include the headlines, the various kinds of the illustrations, colour, body or the text, slogan and name and the address of the company. The headlines of the copy must be very clear, attractive and must be using the very simple words as it is very responsible for capturing the attention of the reader to the very great extent. It should reflect the contents of the advertisements if the sudden sight and then further helps to reveal the maximum things like in the case of the picture from the mountain top. All this involves the cartoon, drawings, the various photographs, symbols etc in order to show what all is better than the explaining with the help of the 1000 words. The various types of the colours have the great power to attract the attention as compared to the illustration or the description. The beauty of the copy can be increased with the help of the very creative blender of the colours. The body and the text copy has the power to tell the potential benefits to the various kinds of the users giving the explanation of the price, features of the various products to the various kinds of the audience that is present in the world. All this helps to persuade and educate and at the same time influence the reader so that they all are very much convinced to buy that specific product. The slogans strike the mental wave length of the masses and it further includes the poetry that has the power to engulf the people and specially the customers who are emotional in the nature and the various other thoughts that are appealing to the intellectuals from time to time. In any advertisement copy, remember able and the original slogans must be used. At the end, the address and the name of the manufacturer and the distributor or the supplier must be mentioned.