Any type of the writing requires a proper criterion for being accurate in its form. Both business writing and personal require a proper set up to be written in an understandable way. Any type of the writing can be separated into three stages so that there could be convenience in writing them. The three steps required for effective writing are pre-writing, free writing and re-writing. In the first type of the writing i.e. pre writing, proper planning is involved. It includes the planning of the subject matter, material, facts to be included and literature that is needed to be searched. The proper planning leads to the writing in a convenient way. We need to know the purpose of the writing before writing any letter, report, memo etc. the purpose of the written message if well known helps us to think in that direction only avoiding all other factors that distracts us. The person to whom message is to be written also needed to be known. If the message is to be written to the higher authorities it should be in the formal way. Hence knowing the receiver will minimize our form of our choices or options. The scope of the subject is also needed to be known because it will help in making the subject matter.

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The business writing is that piece of writing that reveals the capability of the writer to express him in an effective way in order to be clear and precise in the mind of the reader. Its message should be to the point and should not bear anything to be said in a roundabout way. It should have unity and proportion and it should be well arranged in its form. The main of the business writing is that reader should understand the things in the same spirit in which the writer tends to write it. The written communication keeps a very important role in any organization. It is taken seriously by everyone in the organization and is of vital importance. The written message should be conveyed in simple language but at the same time it should be produced by mature thinking. The business writing includes letters, reports, notices, agendas, resolutions etc. the seven Cs of communication should be taken care of in the business writing and they are clear, concise, complete, candid, courteous, correct and concrete.

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Mass communication plays a very important role in enhancing the image of the any business organization. In order to circulate a message to a large number of the people a mass mean is arranged. There are number of methods by which a message can be conveyed to the large number of the people. However these means of the mass communication can also be very harmful for us if not used properly and in a positive sense. The means of mass communication are the sensitive to be used as they can create a big understanding if fake news is passed on to the public. The methods used for this purpose include the exhibitions and trade fair, films, press releases, publications, radios, folk media, television and sponsoring sports tournaments. These types of the mass communication are used when message is to be given all over the large places like district, state, country or all over the world. The trade fairs are conducted to inform and educate the public about the product of the company and its benefits to them. They also explain the advantages of their product over the other product of other companies. The displays and demonstration of the product of the company helps to attract the people and produce their interest in the product of their company. The photographs, printed booklets and handouts or pamphlets are given to the visitors in the fairs free of the cost. The cost of these fairs comes in the budget of the company. Any organization exhibits their product for its publicity.

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Time that passes away can not be brought back and hence in the other words it can be said that the time is not elastic in the nature and also is not at all renewable in the nature. In the present environment that one tends to listen when ever an individual comes in to the contact with other is that he or she is not having time and because of which he or she could not make at that point or was not able to come etc. Time is hence the most critical and the vital part of the life of an individual and needs to be given the required importance to grow in the life and achieve the desired results according to the vision of an individual and as a whole of an organisation. The time works at its own speed but may appear to be moving very slowly or at a very fast pace depending on the condition of an individual. In the present scenario the world actually goes according to a very famous saying “Time is money” and this saying in fact clears the exact position and the status of the time in the life of an individual. in the other words it can be said that time is every thing in the present scenario as there is an extreme kind of the pressure to perform and be in the competition and specially in the world of the globalisation, every thing is being done after the planning that is done depending on the basis of the time. The culture and the personality of an individual and as a whole of an organisation depends on the value of the time that is being given by the individual or by an organisation as a whole and hence in the other words it can be said that the time acts as a tool and an integral portion of the life of an individual to value the life and the various things that come in the life and being on the right plat form achieve the required things at the right time as the things that are done at the right time help in achieving the things at the right time too.

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The speeches and presentation are one of the very important parts of the business communication. One who knows how to communicate the things with the others in an effective way is all successful in his business deeds to a great extent. The most important work in business is the interaction only. The interaction leads to the exchange of the ideas of the mind of one person to the other person. The business executives have to make the business interaction due to which speech and presentation form a very important part of their personality. It is very important for the employees in any business organization to be interactive an effective way in order to communicate well with others and hence overpower themselves as compared to other organizations. The interactions are made through the speeches in the seminars, meetings, conferences etc. in order to convince the people to buy their products. The chairman or the person at the higher post needs to interact with the people at subordinate level so they deliver speech at the meetings or annual gatherings. Once one gets skilled in this he feels it to be more important than the technical training and all.

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