The marketing as a whole and also in day to day life is supported by the various types of the indicators and these ease the life of an individual or as a whole to a great deal. There are several type of the indicators and some of these have been found to be indicating towards the economic slow down and there are some other that indicate towards the fastening of the economy. Those who had weathered the era of the de monetisation and the disruption caused in the individuals lives as alone or as a group, and now further facing Goods and the service tax (GST), induced trauma in just a few months and now the future looks very un certain. The Indian economy looks to be in a peculiar limbo, several indicators that have been taken together point that the economy is in the grip of the slow down in the present scenario that is existent in India. While on the other hand, the current GDP data and the forecasts point to the robust growth now and the forthcoming. With the coming up of the GST, the MSMEs have been hit the maximum as the business men in the micro, small and the medium enterprises deal mostly in the cash and also maintain rudimentary accounts and as a result of this, they have been hit the most. First, the down side, number crunching by the business standard indicates that the bank loans grew by a mere 1.7 percent in the last financial year (2016-2017), the lowest in over the two decades (sine 1995-1996). The port folio of the loan of the public sector banks, which account for over the 70 percent of the assets of the banking sector, actually contracted by the 2.5 percent. Such severe slow down in the banks lending is symptomatic of an over all economic slow down. If there is an economic slow down, then for sure it will indicate it self by the falling inflation and all this can be seen precisely as to what has happened. The consumer price index for June 2017, compared to an year ago was up by a mere 1.5 percent. This result was below the expectation and way below the expectations and below the reserve bank of India medium term target of the 4 percent. So the economy should be dragging its feet hardly. The IMF has retained its earlier forecast that the Indian economy will grow by a robust 7.2 percent in the current financial year and then will gradually rise to a formidable 7.7 percent in the neat year of the 2018 – 2019 and one thing that one needs to appreciate here is that in both of these scenarios, the growth of the India will remain higher than that of the republic of the China.
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