This method is a combination of discipline and creativity and is a guide to affective communication. PRIDE is and acronym for five “how – to” elements for skillful planning and carrying out any oral or written communication.

P. The purpose that the sender is trying to achieve : the target of mission of the communication. Unless you know your exact purpose, communication failure is automatic.

R. The receiver (or receivers) to whom the communication is directed : the willingness and ability of the reader or listener to understand and accept your message. You must know the psychology and competence of the receiver in order to get anything across to him.

I. The impact which is needed: how your communication must affect the receiver if you are to achieve your purpose and influence him as needed. In other words, you must know what picture you want into the receiver’s head.

D. The design of the communication: how it should be organized and develop to achieve the desired impact. Obviously, you must design your communication in light of the specific situation your confront.

E. The execution of communication : the actual carrying out of your plan from the four preceding steps) to a successful conclusion, Even if you have succeeded in planning purpose, recognizing the receiver, knowing the needed impact and constructing the appropriate design, communication will fall unless it is properly carried out.

The proper use of PRIDE can help in developing method useful throughout the life once this method is learnt and its sequence become habitual.

The communication that takes place within groups – informal channels is called the grapevine. It is a carrier of news and gossips and affects the affairs of the organization in a big way. Some managers considered grapevine as an evil because they think that it spreads rumors and can destroy the morale of the employees. But since grapevine can not be eliminated we must learn to live with it. We can not control it completely but we can certainly influence grapevine.

The main characteristics of grapevine are :
(i) Speed:
As compared to formal communication, the speed of grapevine is fast. In a study it was found that in the case of manager who had an addition in his family at a local hospital at eleven O’ clock at night, by 2 P.M. next day 46% of the whole management group knew of the event. The news had traveled via the grapevine, coffee break in the morning contributing the most.

(ii) Degree of Selectively:
Contrary to general belief grapevine shows a highly selective and discriminating path way. It chooses what interests it.

(iii) Locale of operation:
The company grapevine mostly operates at the place of work, Since management has control over work environment, this phenomenon can be made use of tremendously in influencing worker opinion.

(iv) Relation to Formal Communications:
Formal and informal communication systems trend to be jointly active or inactive. If formal communication is slow, grapevine is slow too. The two supplement each other; formal communications step into stamp seal of authority to it.

Grapevine has certain advantages like the grapevine chain is highly flexible and it travels very fast. Managers should not try to abolish grapevine as it is the nervous system of the communication process in an organization.

Cross cultural communication is a field of study that looks at how people from different cultural background communicate with each other and how they Endeavor to communicate across cultures.

Cross cultural communication tries to bring together relatively unrelated areas like cultural anthropology and the establish area of communication. As the main aim is to establish and understand how people from different cultural communicate with each other, it tries to produce some guidelines which can help people from different cultures in a better way. A relative term for it is inter cultural communication which also studies the situation where people from different cultural backgrounds in direct with each other. The fields of anthropology linguistic psychology and communication are also studied in inter-cultural communication.