In this world of the excessive competition, the various type of the data and the research work that has come in to the lime light in the whole world, very clearly suggest that any individual never ever can move alone towards the light of the growth and the same can only be achieved if the work is done as a team and then the pattern of the growth takes place. So communication is the basic of the life at the personal level or at the work station. For every individual it is very necessary to transfer the information from the one end to the other as everything can not be done by the same individual as a whole and hence the work needs to be distributed and hence here comes the role of the communication. One must be open with every one to take the communication in the forward direction as the communication at every point in the life of an individual acts as the top priority. So it is very necessary to have such a positive environment for the individuals, so that they all can communicate between each other as by this only the informational transfer can take place. But the point that is very important to be followed here is that just communication is not enough as it needs to be done in the required refined way.

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Listening is actually by far the most important and the most vital step or process of the communication that takes place as the waves of sound hits with the ears. Listening and hearing is not the same process. Listening refers to receiving the message in the meaningful way and understanding the thoughts in the message. Human beings listen very frequently. In the daily routine we normally hear while in order to receive a message in a meaningful way we usually hear. It is an important step in the process of communication. With the increase in the time of career one spends more time on listening. One person on average spends more than 50 per cent on listening. This skill plays an important role in some of the career options like that of sale person, personal manager, general manager etc. One can find out the needs of the other person once he listens to the other. General Manager needs this quality as he needs to find out what does the customer needs. On the operational level one need to listen more in order to find the need of the customers. It is necessary to first understand rather than to be understood. Misunderstandings occur due to poor listening sometimes.

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The oral communication acts as one of the major and the very critical media of the communication as it helps to transfer the information from one end to the other depending on the large number of the factors. There are a number of the ways by which the communication can take place and these include in the written form or in the oral form or in the form of the gestures etc. all these are referred to as the medias of the communication as all of these act as a platform or the source or the channel to transfer the information from one end to the other. The use of these instruments depend on a number of the factors that include the amount of the matter that is to be transferred, the time that is available for the communication, the cost of the whole process and much more. The various forms of the medias that can be used for carrying on the process of the communication involves the face to face communication, with the help of the telephones or the mobiles, E-mail, Video conferencing, fax, email etc. All the above mentioned medias act as the verbal medias of the communication but in addition to all these there are a large number of the non-verbal medias of the communication as well that include carrying on the process of the communication with the help of the facial expressions or with the help of the body language and many more. The non verbal instruments of the communication are normally used in the informal chats and hence on the basis of the formal Medias that are available for the transfer of the information, there are basically 2 types of the Medias, the oral communication and the written communication. In this article we will be discussing about the oral communication.

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Written communication is that type of the communication that is done on the basis of the written words, charts, graphs, diagrams, reports, pictures and many more and with the help of all these, the written communication can be completed in the various kinds of the forms like the letters, bulletins, memos, reports etc. the mail can be either external or internal in the nature, can be ordinary based or at times can be based on the various types of the computer technologies. But it can be said that irrespective of the type or the form or the channel of the written communication, every bit of it involves the involvement of the human memory, observation ability, the very important power to imagine and to think, control and the command over the language, followed by the ability to write. The communication that is done in the form of the written communication acts as a permanent record as it has the power of being stored and this storage can be used for any type of the reference that is required in the future and also has the power to act as the legal document if required at any point of the time. Hence, the various types of the procedural instructions, policy matters and the various forms of the confidential orders are issued in the form of the written communication as in such type of the communication if the message is forgotten by the receiver, then he or she can go back to the various files that actually contain the written records that have been preserved in the past.

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Before moving ahead and understanding the importance of the communication in the life of the individual at the personal level as well as the corporate level, it is very necessary to understand and have an in depth analysis of the difference between the life with the poor communication skills and the life with the good communication skills and all that what the life that can achieve with the very best of the communication skills. The skills of the communication act as an essential tool to the business or in other words can be said that these act as the blood to the human body. Much more added importance can be achieved with the enhancement of the complexities of the operations of the business accompanied by the competition that is prevalent in the present world. In the absence of the effective communication the company or the firm will not be able to perform at its best level as the management of the company will not be able to discharge the functions in a smooth way and as a result of all these the business of the company or the firm will be reduced and at times may be reduced to a standstill. In a effective business the communication has a very large role to play as it helps in the efficient disciplined working of the business, keeping an eye on the communication failures with the focus on the innovations, anticipation, planning followed by the steps of organizing. Effective communication has so much of the power that it can motivate others towards the development of the individual and as whole of the whole company. Effective communication helps in controlling and building human relationships with zero defect marketing and high quality services. It leads to the achievements of the job satisfaction and enrichment by maintaining the much needed maintenance of the relations with the external parties by making space for very effective strategic management.
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